AnchorIt | Why Anchor It
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Why Anchor It

Every 30 minutes a child in the U.S. is injured as a result of a TV or furniture tip-over incident. The Anchor It! campaign is the U.S. Consumer Product Safety Commission’s (CPSC) call to action to educate parents and caregivers about these dangers in the home and to urge simple, low-cost action to prevent these tragedies.

Facts and Figures

91%

91 percent of tip-over fatalities occur in the home.

2/3

2/3 of TV and furniture tip-over fatalities involve toddlers.

46%

46 percent of tip-over fatalities occur in a bedroom.

10x

A TV can fall with the force of thousands of pounds. That is 10 times more powerful than being hit by a NFL lineman.

15 min

Every 15 minutes someone in the U.S. is injured by furniture tip-over.

2 weeks

On average, one child dies every two weeks when a TV or furniture falls onto him or her.

majority

The majority of tip-over incidents result in head injuries.

33,000

An estimated annual average of 33,000 emergency department-treated injuries are associated with TV or furniture tip-overs.

Anchor It! Videos

Anchor It! PSA: 60 seconds

En Español

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

TV/FURNITURE TIP-OVER TRAGEDIES

Unanchored furniture and TVs can present a serious risk of injury. See why.

TV/FURNITURE TIP-OVER DEMONSTRATION

Dramatic depiction of dangerous tip-over scenarios.

Anchor It! PSA: 30 seconds

En Español

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

REAL MOMS URGE PARENTS TO ANCHOR IT

Three moms share their personal furniture and TV tip-over tragedies in hopes that other children might be saved. Anchor It! and save a child.

NEAR MISS TRAGEDY

David recounts the night his family had a near miss tragedy.

REAL MOMS URGE PARENTS TO ANCHOR IT! – SHANE

“A lot of people use the excuse, ‘I watch my children, so I don’t have to anchor my furniture.’ I will tell you, you are not faster than a falling TV or a falling dresser.” – Lisa Siefert, Shane’s Foundation

REAL MOMS URGE PARENTS TO ANCHOR IT! – CHANCE

“Don’t take a chance on this ever happening to you. No parent should ever have to go through this.” – Keisha Bowles, Another Day Another “Chance”

REAL MOMS URGE PARENTS TO ANCHOR IT! – MEGHAN

“Please don’t think that this can’t happen to you… This is something that, literally, $5 and 15 minutes could have prevented.” – Kimberly Amato, Meghan’s Hope

The threat is serious, but the solution is simple. Find out how to take the knowledge you’ve gained to empower your community to keep kids safe.

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