AnchorIt | Press Kit
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Press Kit

Media Contact Information

CPSC Anchor It! Campaign Leader
Brian Walch
U.S. Consumer Product Safety Commission
BWalch@cpsc.gov
301-504-7548
Vice President and Anchor It! Account Manager
Jessie Reape
Widmeyer Communications, a FINN Partners company
Jessica.Reape@finnpartners.com
202-466-7800

About Anchor It!

The U.S. Consumer Product Safety Commission (CPSC) launched the Anchor It! Campaign in 2015 to help educate parents and caregivers about the dangers of falling TVs and furniture. These incidents can be deadly hidden home hazards. With rates of injury and even fatalities higher than most people could imagine, the Anchor It! Campaign is raising awareness and providing simple and inexpensive steps to help prevent furniture, TVs, and appliances from tipping over. This is one of several CPSC public education campaigns.


Anchor It! is aimed at consumers and manufacturers of furniture and TVs. More companies are providing anchors with their products, and most home improvement stores or websites carry affordable anchoring kits. Anchor It! provides how-to guides and spreads the message of what can happen if furniture and TVs are not properly secured. The campaign also collaborates with families who have experienced a tragic, or even fatal, tip-over incident, to share their stories with other parents and caregivers of young children. Among the campaign’s goals is to debunk a common misconception among parents that they can prevent a tip-over incident simply by watching their children. A key Anchor It! message is this: don’t risk a child’s life – put a small hole in the wall to install an anti-tip device.


While the threat is serious, the solution is simple – anchor your furniture, TVs, and appliances to avoid a preventable tragedy.

Campaign Highlights and Success

While there is always more work to do to prevent tip-overs, throughout the course of the Anchor It! Campaign, there have been several notable highlights and successes. Most importantly, the number of children being injured from TV or furniture tip-overs has decreased over the years from 16,000 Emergency Department visits in 2015, to 11,300 visits in 2019. See more information on statistics here.

Additional highlights include:

 

  • Generating more than 2.5 billion media impressions in 1,000+ outlets such as Today, Good Morning America, The New York Times, The Washington Post, The Philadelphia Inquirer, and Chicago Sun-Times, reaching people nationwide with critical tip-over information and prevention tips
  • Collaborating with nearly 70 safety organizations, from global organizations to major U.S. companies and family foundations
  • Providing 75,000 parents with campaign educational materials in English and Spanish
  • Raising awareness ahead of time when consumers are most likely to purchase new furniture and TVs, such as Black Friday and Cyber Monday, and before the Super Bowl.

Key Findings within CPSC’s Product Instability or Tip-Over Injuries and Fatalities Associated with Televisions, Furniture, and Appliances: 2020 Report

Each year, CPSC publishes a report containing new data on injuries and fatalities associated with television, furniture, and appliance product instability or tip-over incidents. The following key findings are derived from the 2020 report.



Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

Between 2000 and 2019, 77% of all furniture, TV, and appliance tip-over fatalities involved children under 6 years old.


Between 2000 and 2019, 89% of tip-over-related-fatalities among minors (under 18) involved children under 5 years old.

91% of reported tip-over fatalities occurred inside a home.


Of all fatalities involving children, 50% occurred in bedrooms, with the next closest – 22% – in living/family rooms.

73% of child fatalities involved climbing or application of force. 27% were reported as unknown scenarios, which commonly happened when the child was alone in a room.


A TV falling from an average-sized dresser delivers a force of several hundred pounds.  Of child fatalities from falling furniture and a TV together, or a TV alone, 75% involved a TV.

For children, the head is the most common body part injured in tip-over incidents treated in the emergency room. 59% of child fatalities were due to crushing.


*NOTE: Statistics related to deaths are based on 2000-2019 reported data; statistics related to injuries are based on 2017-2019 reported data.

Anchor It! Collaborators

This campaign is only as successful as the people who share it with their communities. By joining as an Anchor It! collaborator, individuals, organizations, and companies receive campaign resources, quarterly updates from CPSC, and support to be leaders in their communities and sectors.

The campaign’s approximately 70 collaborators range from major, global furniture companies to child safety advocates, as well as parents of children who have experienced a tip-over incident. The growing list of collaborators includes Parents Against Tip-Overs, Walmart, Costco, Bush Industries, Safe Kids Worldwide, the American Academy of Pediatrics, and the American Home Furnishings Alliance.


Collaborators share tip-over prevention information and increase awareness of the issue within their communities and with other parents across the country.

 

To learn more about the collaborator program, please visit www.anchorit.gov/get-involved/.

Anchor It! Educational Assets

Anchor It! is dedicated to supporting communities across the U.S. through its educational resources, images for social media, and videos. All of these resources are available in English and Spanish. These branded campaign materials are free to download for media purposes and by Anchor It! collaborators.

Below are some examples of campaign resources available. You can find more at www.anchorit.gov/materials.


Anchor It! Public Service Announcements (PSAs)





Downloadable How-to Anchor It! Tip Card in English and Spanish



Sample Downloadable Anchor It! Campaign Images for Social Media from the English and Spanish Toolkits


(11.8 MB Zip)
(13 MB Zip)

Even When You're Watching
Baby-Dresser-Tipping-Point-Wording
Climb-2-Boy-4-statements
E-ven-when-youre-watching-PSA-thumbnail-spanish
Evita-tragedias
Climb-3-Spanish-Tippy-Toes

Downloadable Anchor It! Logo in English or Spanish



About the U.S. CONSUMER PRODUCT SAFETY COMMISSION

The U.S. Consumer Product Safety Commission (CPSC) is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC’s work to ensure the safety of consumer products has contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.

 

Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.

For lifesaving information:
– Visit CPSC.gov.
– Sign up to receive our e-mail alerts.
– Follow us on Facebook, Instagram @USCPSC and Twitter @USCPSC.
– Report a dangerous product or a product-related injury on www.SaferProducts.gov.
– Call CPSC’s Hotline at 800-638-2772 (TTY 301-595-7054).
– Contact a media specialist.

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