Many parents and caregivers are unaware of furniture and TV tip-over dangers.

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About the Campaign

The U.S. Consumer Product Safety Commission (CPSC) launched the Anchor It! Campaign in 2015 to help educate parents and caregivers about the dangers of falling TVs and furniture. These incidents can be deadly, hidden home hazards. With rates of injury (and even fatalities) higher than most people imagine, the Anchor It! Campaign is raising awareness and providing simple and inexpensive steps to help prevent furniture, TVs, and appliances from tipping over.

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Anchor It! Public Service Announcements

The campaign's newest PSA "Even When You're Watching" debunks a common misconception among parents and caregivers that they can prevent a tip-over incident simply by watching their children. Note: This PSA, available in English and Spanish, includes real footage of tip-overs. Fortunately, none of these tip-overs resulted in major injuries.

Additional public service announcements include mothers sharing their personal experiences of losing a child due to a furniture or TV tip-over. The campaign also has a tip-over demonstration video for public use.

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Anchor It! Collaborators

This campaign is only as successful as the people who share it with their communities. By joining as an Anchor It! collaborator, individuals, organizations, and companies receive campaign resources, quarterly updates from CPSC, and support to be leaders in their communities and sectors.

The campaign's approximately 70 collaborators range from major, global furniture companies to child safety advocates and parents of children who have experienced a tip-over incident.

  • What Do Collaborators Do?

    Anchor It! collaborators join with CPSC to help raise awareness about the dangers of TV and furniture tip-over incidents in the home. By sharing the campaign's safety messages throughout their own communications channels and using printed Anchor It! campaign materials in their local communities, the Anchor It! community helps to educate more parents and caregivers about easy and inexpensive ways to protect children from tip-overs.

  • What Campaign Support Do You Recieve?

    Anchor It! collaborators join with CPSC to help raise awareness about the dangers of TV and furniture tip-over incidents in the home. By sharing the campaign's safety messages throughout their own communications channels and using printed Anchor It! campaign materials in their local communities, the Anchor It! community helps to educate more parents and caregivers about easy and inexpensive ways to protect children from tip-overs.

  • Who Are Our Collaborators?

    Anchor It! collaborators join with CPSC to help raise awareness about the dangers of TV and furniture tip-over incidents in the home. By sharing the campaign's safety messages throughout their own communications channels and using printed Anchor It! campaign materials in their local communities, the Anchor It! community helps to educate more parents and caregivers about easy and inexpensive ways to protect children from tip-overs.

  • How Can You Get Involved?

    Anchor It! collaborators join with CPSC to help raise awareness about the dangers of TV and furniture tip-over incidents in the home. By sharing the campaign's safety messages throughout their own communications channels and using printed Anchor It! campaign materials in their local communities, the Anchor It! community helps to educate more parents and caregivers about easy and inexpensive ways to protect children from tip-overs.

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Anchor It! and CPSC Facts

FACTS & FIGURES

Each year, CPSC publishes a report containing new data on injuries and fatalities associated with television, furniture, and appliance product instability or tip-over incidents. The following key findings come from the Product Instability or Tip-Over Injuries and Fatalities Associated With Televisions, Furniture, And Appliances: 2020 report.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

11,300

Between 2017 and 2019, an estimated 11,300 children were treated in hospital emergency rooms yearly due to furniture, TV, and appliance tip-overs.

LEARN HOW TO INSTALL AN ANTI-TIP KIT

NOTE: Statistics related to deaths are based on 2000-2019 reported data; statistics related to injuries are based on 2017-2019 reported data.